Personalization: Javed, Xiangyu, and Ketan in IHI 2012

Personalization is not a Panacea: Balancing Serendipity and Personalization in Medical News Content Delivery

Delivering consumer health information in a personalized way is a goal for many projects. What are some of the challenge? What are some of the advantages? What is the influence of serendipity in this process? The paper and the project in LAIR attempt to answer some of these critical questions.